Hi there, we’re so glad you found us!

Loua is a brand with items intended to brighten up your outfit, whether it is through a piece of jewelry or a bag. Every item is carefully designed and finished by hand in The Netherlands. We let ourselves get inspired by nature’s beauty and strive to offer you rich materials without the big price tag. Loua is a brand that inspires and allows you to dream.

How it started…

In 2019 Yente Friederichs launched Loua as a fun side project. She started with purchased jewelry and then slowly began experimenting with her own, handmade designs. We went from selling only jewelry to a bunch of different fun, but timeless items that really add something to your outfit.

Our mission

We strive to create items we’re still missing in our own closets and jewelry boxes; unique and high-quality pieces that stand the test of time. And most important: with the design process of every item, the environment is on top of our minds.


As we want to do our part towards a healthier climate, one of our main focuses is to be a sustainable brand. From our jewelry to our packaging, we strive to be as environmentally friendly as possible. You can read more about our road to a sustainable brand here.